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Academic Journal

Empowering AI Companions for Enhanced Relationship Marketing.

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

  • Source: California Management Review; Feb2024, Vol. 66 Issue 2, p65-90, 26p

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Conference

Experiential Marketing and Purchase Intention of Ecotourism Experiences: Z-Generation Case.

Subjects: RELATIONSHIP marketing; ECOTOURISM; LOYALTY

  • Source: Proceedings of the International Conference on Tourism Research (ICTR); 2024, p270-279, 10p

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Academic Journal

DRIVERS OF MARKETING CAREER SUCCESS.

Subjects: OCCUPATIONAL achievement; MARKETING executives; MARKETING

  • Source: Marketing Education Review; Spring2024, Vol. 34 Issue 1, p3-22, 20p

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Academic Journal

There and Back Again: Bleed from Extraordinary Experiences.

Subjects: RELATIONSHIP marketing; MARKETING; ETHNOLOGY

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p904-925, 22p, 1 Color Photograph, 1 Diagram, 4 Charts

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Academic Journal

Price-Volume Relationship in Bitcoin Futures ETF Market: An Information Perspective.

Subjects: FINANCIAL futures; EXCHANGE traded funds; RELATIONSHIP marketing

  • Source: Discrete Dynamics in Nature & Society; 3/31/2024, Vol. 2024, p1-14, 14p

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Academic Journal

Economic and labour market impacts of migration in Austria: an agent-based modelling approach.

Subjects: LABOR market; EMIGRATION & immigration; MACROECONOMIC modelsAUSTRIA

  • Source: Comparative Migration Studies; 3/26/2024, Vol. 12 Issue 1, p1-27, 27p

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Academic Journal

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Subjects: DIGITAL technology; SELF-expression; VIRTUAL communications

  • Source: Fashion & Textiles (2198-0802); 3/15/2024, Vol. 11 Issue 1, p1-27, 27p

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Academic Journal

The effect of servitising level on firm performance of listed Chinese sporting goods manufacturing companies—With moderated mediation effect.

Subjects: SPORTING goods; ORGANIZATIONAL performance; MARKETINGCHINA

  • Source: PLoS ONE; 2/5/2024, Vol. 19 Issue 2, p1-22, 22p

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Academic Journal

Market analysis of the relationship between Brazilian Federal Government and the geospatial industry.

Subjects: FEDERAL government; MARKETING research; GEOGRAPHIC information systemsPETROLEO Brasileiro SA

  • Source: Geo-Spatial Information Science; Feb2024, Vol. 27 Issue 1, p163-182, 20p

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Academic Journal

Brand Gender in the Global Smartphone Market and Relationship with Customer Loyalty and Brand Equity in Iran.

Subjects: CUSTOMER loyalty; BRAND loyalty; BRAND equityIRAN

  • Source: International Journal of Management, Accounting & Economics; Jan2024, Vol. 11 Issue 1, p38-61, 24p

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  • 1-10 of  2,790 results for ""Marketing""